Associate Creative Director, Copy

01 — Project details

As an Associate Creative Director, I led impactful initiatives for Herbalife's rebrand. I created the brand's verbal identity, crafted product pages, refined website copy, and scripted powerful short-form video scripts.

I ensured seamless collaboration between copy and design, resulting in a cohesive brand identity.

Beyond my core role, I shaped content and brand strategy, working closely with executive leadership, and contributing strategically to the company's vision.

This video ad continues to drive conversions for Herbalife's business opportunity. I had creative freedom on this project, from concept strategy to final video script, partnering closely with the talented art team.

02 — Contribution

My role included developing a strong brand voice guide, strategic collaboration for webpages and product pages, and scriptwriting. I thrive in roles requiring creativity, brand and content strategy, and brand narrative expertise.