Associate Creative Director, Copy

01 — Project details

As an Associate Creative Director, I led impactful initiatives for a global billion-dollar health and wellness company's rebrand. I created the brand's verbal identity, crafted product pages, refined website copy, and scripted powerful short-form videos.

I ensured seamless collaboration between copy and design, resulting in a cohesive brand identity.

Beyond my core role, I shaped content and brand strategy working closely with executive leadership, contributing strategically to the company's vision.

02 — Contribution

My role was marked by developing a strong brand voice guide, strategic collaboration, and scriptwriting. I am a pivotal asset for roles requiring creativity, brand and content strategy, and brand narrative expertise.